Google’s Taiwan Office has announced a plan to boost employment by three-digit numbers at a spring party Tuesday. The company heads in Taiwan hinted that the new jobs are to be created mainly at Google’s Chrome OS team but declined to reveal specific numbers for the increase. Google Taiwan said it wanted to take advantage of the software and hardware talent pool in Taiwan with an aggressive recruitment plan, simultaneously offering a new business solution, DigiCamp, to assist local companies to effectively promote their brands and products.
According to Google’s job site, a wide range of jobs are created for Taiwan, including technicians and engineers for its data center in Changhua County, along with language specialists, enterprise sales managers, network engineers, and others for its Taipei 101 office. Google Taiwan managing director Chien Lee-feng said that Google values equal opportunities for women and encourages people regardless of gender as well as educational background to apply for the jobs.
At the event, Google Taiwan General Manager Stanley Chen talked about its digital marketing and business development for the Taiwan market. Chen started with some figures from research firm TNS to highlight Google’s ambition in developing a well-integrated marketing solution, which can help advertisers to make good use of online tools. Chen touted DigiCamp as designed to approach what Google called as the growing “brand new type of consumers”-- a group of heavy Internet users who proactively and precisely engage in digital information of interest. With DigiCamp, Google will help advertisers to adapt to new consumer behavior as well as a new world of multiple mobile devices, said Chen.
In TNS’s survey, Taiwan is expected to see 67% smartphone penetration in 2014, 31% for tablets, and heavy Internet users with 79% of population surfing the Internet every day. The breakdown also indicates that 78% of Internet users go online to search product information and 76% for online streaming video services.
In addition to the massive recruitment plan set for 2014, the company will continue its dedication to corporate social responsibility by ensuring a safer online environment for kids and by creating a friendly environment for young entrepreneurs in Taiwan, said Chien.
[Taiwan News, 2014-03-11]
